Vivek Murthy has been nominated to the top medical post in the US by the Biden-Harris team. Here is an extract from a statement released by him upon his nomination. “I will dedicate myself to caring for every American, driven always by science and facts, by head and heart- and…

Instagram is a collection of pictures and stories told succintly and in an interesting manner. Because brevity is at a premium, each post tends to be short so as to engage with many. It is therefore natural that there would be a number of posts on any topic. But not…

Social influencers have grown rapidly over the past few years turning the marketing paradigm on its head. From being on the fringe making comments and sharing their thoughts in the early days of the social media, they have now evolved to become a very important part of the marketing strategy…

Mystery and accounting generally don’t go together. I have been involved with accounting for more years than I care to remember and mystery is not a word I associated with accounting when I began studying it in college. However, over the years, as I started working with accounting statements and…

PG Wodehouse, the great English humorist has given us many interesting characters. Jeeves, Bertie Wooster, Lord Elmsworth, the Empress, Freddie Threepwood, Uncle Fred and Ukridge — to name but a few. Of cours he has also given us the Duke of Dunstable, a plethora of aunts (excluding the lovely Aunt…

Instagram members are posting hundreds of stories constantly. Because it is so easy and convenient to add a post the flipside is there are literally hundreds of posts to comb through to figure out those that may be of interest to you. Especially those that are posted by folks that…

Instagram contains a lot of valuable information. This is because it has a huge and growing following and attracts people of different interests and backgrounds. This is a fertile ground for rich data. For marketers in particular, it is even more valuable because it attracts the key demographics in the…