Are you leveraging social influencers to boost your business?
Social influencers have grown rapidly over the past few years turning the marketing paradigm on its head. From being on the fringe making comments and sharing their thoughts in the early days of the social media, they have now evolved to become a very important part of the marketing strategy of any business. If you are a small business owner, chances are there are social influencers out there that could be your best marketing weapon. And the sad part is you may never know it. This post discusses the opportunity to create a marketing strategy using social influencers on Instagram.
A well thought out social influencer strategy can add significant value to your business. It is therefore important to approach this with some thought. The first thing is to identify the right social influencer. A simple search can reveal the top influencers in your space but be careful not to go for one of the top. While the top influencers have significant follwers, they are also difficult to reach. You would be better off going down the list. The trick is to identify high quality social influencers in your particular niche. This way you enhance the possibility of getting their attention. It would a good idea to with a list of three to five and rank order them so you can approach each sequentially.
