For a small business owner or a social influencer, associated hashtags can provide a powerful tool to expand and reach a wider audience. An associated hashtag is just that — a hashtag that has a meaningful connection with a hashtag of your own interest. Let’s say you own an independent hardware store in your downtown area. One of the popular hashtags for this line of business is #hardware. Going through the posts under this hashtag, one comes across #futuretech. This creates a potentially unique opportunity for a hardware store to showcase some of the more advanced products such as sensors and connectors that is so vital to the Internet of Things. This will enable one to make a more focused post by combining some of the common attributes. Vurku is a great tool to help you navigate the various hashtags in Instagram. Visit www.vurku.com.